Social media platform X has introduced a built-in “Paid Partnership” label to help creators clearly disclose sponsored posts. The new feature allows users to tag branded content directly through a tool, instead of adding hashtags like #ad or #sponsored in captions.
The label will appear on posts that involve a commercial relationship between a creator and a brand. It can be added while publishing the post or even after it goes live. The move aims to improve transparency and help creators comply with advertising disclosure rules.
X said the feature will make it easier for followers to understand when content is promotional. The update also aligns the platform with industry standards and advertising guidelines that require influencers to clearly disclose paid collaborations.
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