Design platform Canva has bought animation specialist Cavalry and AI advertising startup MangoAI to deepen its presence in advanced content creation and marketing technology.
Cavalry is known for its 2D motion design software used in advertising, gaming and digital media. Its tools will be integrated into Canva’s professional design suite, Affinity, allowing users to produce high-end animations alongside photo editing, vector graphics and layout work without switching platforms. The move is expected to simplify workflows for designers and creative teams.
MangoAI, which focuses on improving video advertising using reinforcement learning and performance data, will help Canva strengthen its marketing capabilities. Its technology enables brands to create ads, analyse results and automatically improve future campaigns. MangoAI co-founder Nirmal Govind, a former executive at Netflix, will join Canva as its first Chief Algorithms Officer to lead AI-driven personalisation and optimisation efforts.
These deals add to Canva’s earlier investments in marketing tools and reflect its broader goal of becoming a single platform where users can design, publish and measure content performance. By combining creative production with real-time analytics, the company aims to help businesses produce campaigns faster, cut costs and gain clearer insights into what works.
The acquisitions also support Canva’s push into the professional design market, where demand for motion graphics and video content is growing rapidly. As digital advertising becomes more video-focused, brands are looking for tools that can handle both creative development and performance tracking in one place.
With hundreds of millions of users and billions of AI-generated designs already created on its platform, Canva is moving beyond its image as a simple design tool.
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