OYO’s Parent Company Rebrands as PRISM Ahead of Global Growth and IPO

In a significant shift signaling its evolution from a single brand into a global hospitality powerhouse, OYO has renamed its parent company from Oravel Stays Limited to PRISM. This rebranding comes as the company gears up for its upcoming initial public offering (IPO) and aims to broaden its presence across a wide range of travel, accommodation, and lifestyle segments worldwide.

Founder and CEO Ritesh Agarwal explained that PRISM reflects the company’s broad portfolio of brands and services, which now includes everything from budget hotels and vacation homes to workspaces and event planning. He emphasised, “PRISM creates a future-ready corporate structure that brings all our businesses under one roof while keeping their unique identities intact.

While PRISM will serve as the corporate umbrella, OYO itself remains the well-known name for travelers seeking affordable, reliable accommodations worldwide. Alongside OYO, the group includes brands like Motel 6, Studio 6, Belvilla, Innov8, and Weddingz. in, each catering to different customer needs and markets.

The name PRISM was chosen after a global contest, attracting thousands of suggestions from employees and partners. It symbolizes the company’s multifaceted approach to travel and hospitality, offering a spectrum of experiences to millions of customers across more than 35 countries.

As Agarwal put it, “This is an exciting new chapter for us, a chance to build a stronger, more diversified company that’s ready for the future of travel.”

Since launching in 2012, OYO has grown rapidly, serving over 100 million customers globally. The rebrand to PRISM is not just about a name change; it marks a strategic shift to support profitable growth, invest in cutting-edge technology, and prepare for the company’s upcoming IPO.