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Corporate

Reliance Consumer acquires majority stake in Udhaiyams Agro Foods

Reliance Consumer Products Ltd (RCPL), the FMCG division of Reliance Industries, has bought a majority stake in Udhaiyams Agro Foods, a well-known Chennai-based food company. The acquisition, completed on 18 December 2025, is aimed at strengthening Reliance’s presence in India’s packaged food and nutrition market.

Udhaiyams has been in the business for over 30 years and is recognized for staples, pulses, ready-to-cook breakfast mixes, snacks, and spices. The brand enjoys strong loyalty in Tamil Nadu and neighboring states, supported by a robust regional distribution network. With this deal, RCPL now owns more than 70% of the company, while the original promoters, S. Sudhakar and S. Dinakar, retain a minority stake and will continue managing operations.

The move is part of Reliance Consumer’s broader strategy to grow its branded staples portfolio and compete with established players like Tata Consumer Products, MTR, and iD Fresh Foods. By acquiring Udhaiyams, the company plans to bring a popular regional brand to a national audience, offering traditional Indian food products at high quality and affordable prices.

T. Krishnakumar, Director at RCPL, called Udhaiyams “a household name in Tamil Nadu” and said the partnership will help expand its reach and strengthen RCPL’s overall FMCG portfolio.

Industry experts see this acquisition as part of a wider consolidation trend in India’s consumer sector, where large companies are investing in regional and heritage brands to tap into local loyalty and scale operations nationally.

With Reliance’s backing, Udhaiyams is expected to grow beyond South India, leveraging RCPL’s distribution network and resources to reach new markets while preserving its legacy and regional identity.

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Corporate

Reliance enters pet food market with cheaper ‘Waggies’

Reliance Consumer Products is entering India’s growing pet food market with a new brand called Waggies.

The company plans to sell Waggies at prices 20–50% lower than big names like Nestlé, Mars, Godrej, and Emami. This strategy could start a price war in the industry.

Waggies will be available in neighborhood stores, especially in smaller cities and towns. Reliance aims to reach a large number of consumers, offering good trade margins to store owners to encourage sales.

The Indian pet care market is expanding quickly. Experts expect it to double to $7 billion by 2028, up from $3.5 billion now. Rising pet ownership is driving this growth — the number of pets in Indian homes has increased to 32 million in 2024 from 26 million in 2019.

Existing big brands like Pedigree, Purina, and Royal Canin may need to rethink their pricing as Reliance brings in this low-cost option.

Reliance has successfully used aggressive pricing in other markets before, and now it plans to do the same in the pet food sector.

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Corporate

Reliance’s Campa Energy partners with Ajith Kumar Racing

Indian motorsport is getting a powerful boost as Ajith Kumar Racing, the brainchild of actor and racer Ajith Kumar, has joined hands with Campa Energy, the energy‑drink brand from Reliance Consumer Products Limited (RCPL) , in a partnership that’s about more than sponsorship, it’s about shared dreams.

The collaboration brings together two homegrown champions. Firstly, chasing speed on the track, the other energising people every day. Ajith Kumar Racing has already made waves internationally, finishing third overall at the 2025 Creventic 24H European Endurance Championship. Now, with Campa Energy backing them, the team aims even higher.

For RCPL, it’s a chance to celebrate determination, grit, and performance while supporting India’s rising motorsport talent. Together, the partnership is not just about racing, it’s about showing the world the spirit of India, one fast lap at a time.

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