Nazara Technologies has announced that it will acquire a 50% controlling stake in Spain-based companies Bluetile Games and BestPlay Systems in a deal worth $100.3 million (around ₹918 crore).
The acquisition will be made through Nazara’s UK subsidiary and is aimed at strengthening its presence in international gaming markets. Bluetile focuses on developing casual mobile games, while BestPlay operates a platform that uses rewards to attract and engage users.
Out of the total deal value, Nazara will pay $88.4 million for Bluetile and $11.9 million for BestPlay. In addition, there are earn-out payments of up to $98.2 million (about ₹898 crore), which will depend on the financial performance of the two companies between 2027 and 2029.
Bluetile currently has 17 live games, including popular titles like Yatzy and Mahjong Voyage. These games have together reached about 375 million downloads and have around 22 million monthly active users. BestPlay adds another 2.2 million monthly active users and helps generate nearly 1.2 million app installs every month through its engagement system.
Together, the two companies reported revenue of $153.6 million (around ₹1,405 crore) in 2025, with an EBITDA of $27.7 million.
Nazara said the deal will help it build a stronger global gaming platform by combining game development with user acquisition and engagement. The company also plans to use artificial intelligence to improve game design, distribution, and monetisation.
The agreement includes an option for Nazara to buy the remaining 50% stake by 2028, based on agreed terms and performance.
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