Godrej Consumer Products Ltd (GCPL) has acquired the men’s grooming brand Muuchstac in a deal worth ₹450 crore. The founders, Vishal Lohia and Ronak Bagadia, will continue to run the business under GCPL’s ownership.
Muuchstac, launched in 2017, has grown quickly in the direct-to-consumer space, with its best-selling face wash contributing nearly 90% of total sales. The brand achieved profitability early, which made it an attractive acquisition target.
GCPL said the move aligns with its plan to expand into fast-growing, digital-first personal-care brands. The company sees strong potential in men’s grooming and believes Muuchstac’s focused product range and online presence will strengthen its portfolio.
The acquisition marks another step in GCPL’s strategy to tap high-growth, new-age FMCG brands and deepen its presence in the D2C market.
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