Meta Platforms has launched a new artificial intelligence model called Muse Spark, as part of its efforts to strengthen its position in the fast-growing AI space.
The move comes under CEO Mark Zuckerberg, who is focusing on rebuilding the company’s AI strategy after earlier setbacks. Muse Spark is the first major product from Meta’s revamped AI division, created to accelerate innovation and compete with global tech rivals.
The new model is designed to power Meta’s AI tools across its platforms. It will be used in the Meta AI app and gradually rolled out to services like Facebook, Instagram, WhatsApp, and Messenger.
Muse Spark can handle both text and images and is built to answer more complex questions. It also offers different response modes, allowing users to choose between quick replies and more detailed explanations.
Meta says the model is faster and more efficient, while still being powerful enough to compete with other leading AI systems. Unlike some of its earlier models, Muse Spark will not be open-source and will mainly be used within Meta’s own platforms.
The launch is part of a larger reset, with the company investing heavily in AI talent and infrastructure. Zuckerberg has said this is just the beginning, with plans to build more advanced AI tools in the future.
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