John Hegeman, Chief Revenue Officer at Meta, has announced his departure after 17 years to pursue his own entrepreneurial venture. Hegeman, who has been central to Meta’s advertising and revenue strategies, described leaving as a mix of excitement and reflection, noting that building something new had long been a personal goal.
During his tenure, Hegeman oversaw key areas including Meta’s core ad platforms, the feed, Stories, notifications, and other business operations. His leadership helped establish Meta’s advertising system as one of the most profitable in tech and supported the company’s global growth.
Following his exit, Andrew Bocking, a senior executive, will take over Hegeman’s responsibilities in advertising and business messaging. Simultaneously, Meta is reorganizing its AI teams, assigning leadership to oversee key initiatives and long-term innovation projects.
Hegeman’s departure comes amid heightened scrutiny of Meta’s growing investment in AI. While the company continues to report strong revenue, rising costs in AI infrastructure have prompted strategic adjustments.
Although details of his startup remain private, Hegeman’s experience at Meta positions him well for a potentially impactful venture. His exit reflects a broader trend of seasoned tech executives leaving established firms to pursue entrepreneurial ambitions, signaling shifts in leadership as the industry continues to evolve.
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