Apple has unveiled a new short film, I’m Not Remarkable. It highlights how built-in accessibility features help students with disabilities take part fully in campus life. The film does not portray students as extraordinary or inspirational just because of their disabilities. Instead, it focuses on their everyday experiences. Students attend lectures, join group activities, socialize with friends, and enjoy college events. The film shows how technology can remove barriers and support independence.
The film is directed by Kim Gehrig, acclaimed for her Emmy-winning 2022 accessibility short, The Greatest. Gehrig transforms ordinary campus moments into a vibrant musical, featuring Deaf and disabled students performing a celebratory number, composed by Tim Minchin. This approach reframes accessibility not as a special accommodation, but as an integral part of inclusive design.
Apple highlights its range of accessibility tools, including VoiceOver, Magnifier, Braille Access, AssistiveTouch for iPad and Apple Watch, Live Captions, Sound & Name Recognition, and the Accessibility Reader. Each feature is designed to empower students with varying abilities, enabling them to learn, connect, and participate independently in daily campus life.
Through I’m Not Remarkable, Apple reinforces the importance of accessibility in technology and education. The company’s message is that inclusive design is not optional or auxiliary but it is essential for creating equal opportunities. By presenting students with disabilities as everyday college-goers rather than subjects of pity or inspiration, Apple demonstrates the real-world impact of accessible technology, emphasizing empowerment, independence, and confidence.
The film also reflects Apple’s ongoing commitment to diversity and inclusion, showcasing how accessibility features can enhance experiences not only for students with disabilities but for broader society as well. I’m Not Remarkable is available across Apple’s platforms, offering an inspiring perspective on how thoughtful design and technology can make education and social life fully accessible to all.
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