Meta, the company behind Facebook, has launched a new programme to pay social media creators for posting short videos, aiming to attract influencers from platforms like TikTok and YouTube Shorts. The initiative, called Creator Fast Track, offers $1,000 per month for three months to creators with at least 100,000 followers, while those with over one million followers can earn up to $3,000 per month.
The programme is designed to help creators grow their audience and earnings on Facebook, even if they are already popular on other platforms. Participants can share existing content or produce new Reels, and Meta promises a reach boost, meaning their videos are likely to be seen by more users.
Meta’s move comes as short-form video content dominates social media. Platforms like TikTok and YouTube Shorts have drawn younger audiences and top creators away from Facebook. By offering guaranteed payments, Meta hopes to bring creators back to its platform and increase engagement.
In 2025, Meta reportedly spent nearly $3 billion on creator payments, a 35% increase from the previous year. The company has been investing heavily in the creator economy to secure content and maintain its competitive edge.
Industry experts say the new payments could help Facebook attract talented influencers quickly, but they warn that long-term retention depends on offering more than just money. Creators may need additional tools, monetization options, and audience growth opportunities to stay active on Facebook beyond the initial payment period.
The programme reflects Meta’s broader strategy to compete in the crowded social media landscape, where multiple platforms vie for the same creators and audiences. By financially incentivizing content creation, Meta hopes to ensure Facebook remains relevant in the era of short-form video while giving creators clear rewards for posting regularly.
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