Two former Google employees, Dhruv Amin and Marcus Lowe, have turned the rise of AI tools like ChatGPT into a business opportunity. The duo initially ran Create, a platform connecting startups with freelance developers, which generated over $2 million annually. However, the launch of ChatGPT in late 2022 prompted them to rethink the future of coding and software development.
Seeing the potential for AI to automate much of the work their developers did, Amin and Lowe decided to close their existing marketplace in October 2023. They laid off half their small team and ended relationships with freelancers. “Within two weeks, we were back to an empty office,” Amin recalled.
From this reset, they rebuilt their company around AI-driven solutions. Their first products helped generate basic app components like forms and calendars. By April 2025, their rebranded startup, Anything, launched a more advanced platform capable of building complete online businesses, including backend systems and payment integrations, without users needing to write code.
The platform quickly gained traction. Within two weeks of the broader launch, Anything achieved an annualized revenue run rate of $2 million. Investor interest followed, resulting in $11 million in funding and a valuation of around $100 million.
Non-technical users have already built real applications on the platform, such as a salon booking app and a dental health tracker. While AI coding remains an emerging sector, Amin believes embracing the technology early positioned their company for growth and relevance in a rapidly evolving market.
Looking back, he described the decision to shut down their profitable business as difficult but strategic. Their story illustrates how AI tools like ChatGPT are reshaping entrepreneurship, enabling rapid innovation and entirely new business models.
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