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WPP to operate as unified company, says CEO Cindy Rose

WPP is restructuring its global operations, moving away from its traditional holding company model to function as a single, integrated organisation.

The announcement was made by CEO Cindy Rose as part of a broader effort to simplify the group’s structure.Under the new framework, WPP will align its services across four core divisions and four geographic regions, aiming to improve coordination and reduce internal silos.

The company says the streamlined setup will allow it to deliver more cohesive, technology-driven solutions to clients while improving efficiency and long-term growth prospects.