Canva is stepping up its push into artificial intelligence with the acquisition of two startups, Simtheory and Ortto, as it looks to expand beyond its core design business.
The move is part of a broader strategy to turn Canva into a more comprehensive platform that not only helps users create content but also manage and distribute it. While the company has not disclosed the financial details of the deals, the focus is clearly on strengthening its AI and marketing capabilities.
Simtheory brings tools that allow teams to build and deploy AI-powered assistants capable of handling complex tasks across workflows. These systems can help automate processes, making collaboration faster and more efficient.
Ortto, meanwhile, specialises in customer data and marketing automation. Its platform helps businesses run and track campaigns across multiple channels, including email, messaging, and apps, all from a single interface. By integrating these capabilities, Canva aims to offer users more control over how their content reaches audiences.
Both startups were founded by entrepreneurs Chris and Mike Sharkey, who will now join Canva and contribute to its growing AI and product teams.
The acquisitions reflect a larger shift in Canva’s direction. Once known primarily as a design tool for individuals and small businesses, the company is now positioning itself as a full “work platform” that combines creativity with automation and analytics.
This expansion comes at a time when artificial intelligence is rapidly reshaping the tech industry. Companies are racing to build smarter tools that not only generate content but also help manage workflows and improve productivity.
Canva has been actively acquiring companies to stay competitive in this evolving space. The addition of Simtheory and Ortto is expected to strengthen its ability to serve businesses looking for integrated solutions rather than standalone tools.
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