HSBC has named Alfonso Gomez as the new CEO of its Swiss private banking business, bringing in an experienced industry leader to strengthen its operations in a key global wealth centre.
Gomez will assume the role on April 27, 2026, and will also serve as HSBC’s country head for Switzerland. He will take over from interim CEO Daniel Calado, who had stepped in temporarily and will now return to his role as Chief Financial Officer.
With more than 30 years of experience in banking, Gomez joins HSBC from Spanish lender BBVA. He spent over a decade as CEO of BBVA Switzerland, where he built strong expertise in private banking and wealth management. His long career also includes roles across corporate banking and international markets.
Based in Geneva, Gomez will report to HSBC’s global head of private banking. His appointment is seen as part of the bank’s effort to strengthen its leadership and expand its wealth management business, particularly among high-net-worth clients.
Switzerland plays a key role in HSBC’s global strategy, serving as a major hub for private banking. The country attracts wealthy clients from across regions, making it a competitive and important market for international banks.
HSBC is increasingly focusing on growing its wealth segment, and bringing in an experienced executive like Gomez is expected to support that goal. His knowledge of both local and global markets is likely to help the bank improve its offerings and client reach.
Gomez is also familiar with the Swiss financial ecosystem. He has been involved in industry groups, including serving on the board of the Association of Foreign Banks in Switzerland.
The appointment comes at a time when global banks are stepping up efforts to capture a larger share of the wealth management market. Strong leadership is seen as critical in navigating competition and meeting the evolving needs of clients.
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