British advertising giant WPP is consolidating its three major agencies, Ogilvy, VML, and AKQA, under a single umbrella called WPP Creative. The agencies will retain their distinct brands and client services but operate within a unified framework to simplify offerings and enhance collaboration.
This move, led by CEO Cindy Rose, aims to make WPP’s creative services more integrated and accessible to global clients. It follows earlier restructurings, including unifying WPP’s media and production arms, as the company adapts to rapid changes in advertising, including the growing role of AI technologies.
WPP Creative is expected to be officially announced later in February 2026. Executives believe this alignment will strengthen the company’s competitiveness, streamline operations, and make it easier for clients to leverage the full range of WPP’s creative capabilities.
The consolidation reflects WPP’s ongoing strategy to simplify its network, improve efficiency, and respond to evolving client demands, positioning the group for stronger performance in a fast-changing global market.
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