OpenAI CEO Sam Altman has declared a “code red,” redirecting the company’s focus entirely to strengthening ChatGPT. The decision comes as Google’s Gemini 3 gains rapid traction, outperforming ChatGPT in speed, reliability, and user engagement.
To respond, OpenAI is putting several projects on hold, including ad-driven features, AI shopping assistants, and its personal assistant “Pulse.” All resources are now being focused on improving ChatGPT’s performance, personalization, and overall user experience. The decision highlights the high-stakes competition in the AI space, where even leading companies must act fast to maintain their edge.
This is a role reversal from late 2022, when ChatGPT’s launch had triggered a “code red” at Google. At that time, Google scrambled to adjust its AI strategy in response to OpenAI’s breakthrough. Now, OpenAI faces similar pressure as a competitor pulls ahead.
Industry experts say such “code red” moves reflect the intensity of the generative AI race, where rapid innovation can quickly shift user preference and market position. Altman’s strategy shows OpenAI’s commitment to staying at the forefront of AI, ensuring ChatGPT continues to lead in performance and adoption.
With Gemini 3 raising the bar, OpenAI’s urgent pivot underlines the company’s focus on innovation, speed, and user satisfaction. By prioritizing ChatGPT over other initiatives, OpenAI aims to secure its place as a global leader in AI development while responding decisively to emerging competition.
Also Read: YouTube launches ‘2025 Recap’ featuring top trends