Infibeam Avenues Ltd, through its AI subsidiary Phronetic AI, has introduced PayCentral, India’s first agentic payment platform.
This innovative system enables autonomous, AI-driven transactions between merchants and customers, eliminating the need for human intervention in payment processes.
Infibeam Avenues Ltd is an Indian multinational financial technology company that offers integrated and scalable digital platforms.
The company is a home-grown, listed fintech conglomerate with a comprehensive and profitable portfolio.
It provides digital payment solutions under the brand name CCAvenue and enterprise software solutions under the brand name BuildaBazaar.
Key Features of PayCentral
PayCentral operates on Google’s Agent Payment Protocol (AP2) and integrates seamlessly with multiple Merchant Control Panels (MCPs) of payment aggregators such as CCAvenue, Stripe, and PhonePe.
This integration allows AI agents to autonomously create dynamic payment links, process refunds, manage subscriptions, and reconcile accounts in real time.
The platform is designed for sectors with verified digital customer identities, including travel, over-the-top (OTT) streaming, insurance, and finance.
By leveraging these verified identities, PayCentral facilitates instant payment completions, leading to higher sales conversions and improved transaction success rates.
Implications for Indian Commerce
The launch of PayCentral marks a significant advancement in India’s digital payment landscape. By enabling AI agents to handle payment transactions autonomously, the platform addresses the need for faster and more efficient payment processes in various industries.
Real-time processing by AI agents is expected to boost transaction success rates, reduce delays, and improve the overall customer experience.
CCAvenue is set to use PayCentral to enable agent-to-agent payments for thousands of merchants, making seamless AI-to-AI transactions possible for the first time in Indian commerce.
The platform has the potential to enhance operational efficiency for businesses while providing consumers with a more streamlined and reliable payment experience.
With the launch of PayCentral, Infibeam Avenues aims to revolutionize the digital payment ecosystem in India.
The platform represents a major step toward intelligent, AI-driven automation in financial transactions, enabling businesses to handle payments with minimal customer intervention while increasing reliability and efficiency.
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