Google has launched the Pixel Upgrade Program in India, making it easier for people to buy and upgrade Pixel smartphones. The program is available until 30 June 2026 through selected stores and online partners. Customers can buy eligible Pixel phones on a 24-month no-cost EMI plan, starting at just ₹3,333 per month.
The program covers Pixel 10 series models, including Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold. Payments and upgrades are handled through partners like Bajaj Finance, HDFC Bank, and Cashify, which also takes care of buybacks.
Once enrolled within 30 days of purchase, customers can upgrade to a newer Pixel device after paying at least nine monthly instalments and before completing the fifteenth. When upgrading, Cashify buys back the old phone, and the remaining EMI balance is cleared, letting the customer start a new 24-month EMI plan for the new device without extra charges.
The program also gives exchange bonuses up to ₹7,000, depending on the old phone’s value. New Pixel buyers get free trials of Google services. For example, Pixel 10 Pro users receive one year of Google AI Pro, six months of Fitbit Premium, and three months of YouTube Premium, while Pixel 10 users get trials for Google One Premium (2TB), Fitbit Premium, and YouTube Premium.
Google says this program is designed to make premium phones more affordable and provide an easy way to upgrade every year. By spreading the cost over time and offering buyback and bonus services, the program gives customers more flexibility and convenience.
This initiative is part of a growing trend of subscription-style phone access in India, allowing people to enjoy the latest devices without paying the full price upfront. It also encourages users to stay in the Pixel ecosystem with perks and yearly upgrades, making high-end smartphones more accessible to a wider audience.