The Estée Lauder Companies, the US luxury beauty conglomerate, has announced plans to acquire the remaining stake in Forest Essentials, one of India’s leading Ayurvedic skincare brands, bringing it under full ownership. The deal, subject to regulatory approvals, is expected to close in the second half of 2026.
Forest Essentials, founded in 2000 by Mira Kulkarni, has established itself as a premium brand combining traditional Ayurvedic principles with modern skincare technology. The company has nearly 200 standalone stores across India and has grown steadily in the luxury segment. Under the acquisition agreement, the brand’s headquarters will remain in New Delhi, and Kulkarni, along with her son Samrath Bedi, who serves as Executive Director, will continue to lead operations.
This acquisition marks the next stage in an 18-year partnership between the two companies. Estée Lauder first invested in Forest Essentials in 2008 as a minority shareholder and later increased its stake to 49% in 2020. The current deal will allow Estée Lauder to acquire the remaining 51% ownership, giving it complete control over the brand
Stéphane de La Faverie, President and CEO of The Estée Lauder Companies, described the move as a “new chapter” in a long-standing relationship, highlighting India as a key growth market for prestige beauty. Mira Kulkarni welcomed the acquisition, noting that the partnership ensures the brand’s operational foundation and authenticity in India remain intact.
Both companies have emphasized that the acquisition will not affect Forest Essentials’ identity, product range, or Ayurvedic ethos. The brand name, pricing, and strategic direction will remain unchanged. Estée Lauder aims to use its global distribution network and marketing expertise to help Forest Essentials expand internationally, while preserving its cultural heritage and premium positioning in India.
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