Consumer technology brand Nothing has strengthened its presence in India with the launch of its first flagship retail store in Bengaluru, signalling a clear shift towards offline expansion in one of its most important global markets. The store, located at Indiranagar’s 100 Feet Road, was inaugurated by co-founder and CEO Carl Pei along with India president Akis Evangelidis.
The Bengaluru outlet is the company’s second flagship store worldwide after London and has been designed as a large experiential space where customers can explore and interact with the brand’s full product ecosystem. Spread across two floors, the store allows visitors to try out Nothing smartphones, audio devices, CMF products and accessories through dedicated demo zones.
Moving beyond the traditional retail format, the space focuses on community engagement and immersive product experience. It features areas for content creation, product personalisation and merchandise, reflecting the brand’s digital-first identity and strong creator-led marketing strategy. The store’s industrial design, inspired by assembly lines, uses raw textures and bold visual elements to mirror Nothing’s transparent and minimalist product philosophy.
The opening saw enthusiastic response from fans, with long queues and strong footfall on day one. The outlet will be open to customers throughout the week, offering hands-on support, service assistance and exclusive merchandise.
India continues to be a key growth market for Nothing, both in terms of sales and manufacturing. The company has been steadily expanding its retail footprint through partners and is now investing in flagship spaces to build deeper connections with its user community. The Bengaluru launch is part of a broader global plan to open similar stores in major cities.
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