Apple to Launch Its First Pune Store on September 4, Expands Retail Presence in India

Apple has announced that its first retail store in Pune, Apple Koregaon Park, will officially open on September 4 at 1 p.m. IST, marking a significant step in the company’s continued expansion across India. The launch underscores Apple’s long-term commitment to one of its fastest-growing markets, following earlier announcements of a new store in Bengaluru.

The barricade for the Pune location was unveiled ahead of the opening, featuring artwork inspired by the peacock — India’s national bird — symbolizing pride and vibrancy. This creative design mirrors the artistic themes recently revealed for Apple’s upcoming Bengaluru outlet, Apple Hebbal. Together, these stores will become Apple’s third and fourth retail locations in India, expanding its footprint in major urban centers.

At both new stores, customers will be able to explore the full range of Apple products, experience new features firsthand, and receive support from trained Specialists, Creatives, Geniuses, and business-focused teams. In addition, visitors can participate in “Today at Apple” sessions, which offer free, hands-on workshops on photography, music, art, coding, and other skills, enhancing the in-store experience beyond traditional shopping.

Apple is also extending its digital-first services across its India operations. Features such as “Shop with a Specialist” over video calls and the revamped Apple Store app are designed to provide a more personalized and secure shopping experience, whether customers choose to engage online or in person. Ahead of the Pune store opening, Apple has released exclusive wallpapers, a curated Apple Music playlist inspired by the sounds of Pune, and additional information about the store to generate excitement among customers.

The Pune opening follows Apple’s announcement of its Bengaluru store in Hebbal, which further cements the company’s retail expansion strategy in India. By establishing these new locations, Apple aims to bring its premium retail and service experience closer to Indian customers, offering both hardware and software solutions under one roof while strengthening its engagement through educational and creative programs.

With these moves, Apple is signaling that India remains a key market in its global growth strategy. The company’s investment in physical stores complements its digital initiatives, enabling it to reach a broader audience and provide comprehensive support, training, and interactive experiences. As Apple continues to expand in India, its retail presence is expected to play a central role in boosting brand visibility, customer engagement, and long-term loyalty in one of the world’s fastest-growing technology markets.

The opening of Apple Koregaon Park in Pune, along with the upcoming Bengaluru store, reflects Apple’s efforts to combine localized design, innovative services, and educational initiatives to create a distinctive retail experience tailored to Indian consumers.