Tata Motors Aligns with GST Reform, Reduces Prices to Boost Festive Demand
Customers to benefit from significant savings as Tata Motors lowers prices following nationwide tax reform, effective September 22
Sreelatha M
Tata Motors has announced a significant price cut across its passenger vehicle portfolio following the recent reduction in the Goods and Services Tax (GST). In a customer-centric move, the company confirmed it will pass on the full benefit of the GST revision to buyers, making its cars and SUVs more affordable across India.
This development comes in the wake of the government’s sweeping reform of the GST structure, aimed at simplifying tax brackets and stimulating consumer demand. With the implementation of the new GST slabs set to take effect later this month, Tata Motors will adjust ex-showroom prices of its vehicles starting September 22, 2025.
Commenting on the decision, Mr. Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, stated, “We welcome the government’s progressive move to rationalize the GST structure. In line with our 'Customer First' philosophy, we are pleased to pass on the entire benefit of the reduced GST to our customers. We believe this will enhance vehicle accessibility, especially for first-time buyers, and help bolster demand during the upcoming festive season.”
The revised prices will result in notable savings for customers, with reductions of up to ₹75,000 on the Tata Tiago, ₹80,000 on the Tigor, and ₹1.1 lakh on the Altroz. Mid-sized SUVs such as the Nexon will see cuts of up to ₹1.55 lakh, while larger models like the Harrier and Safari will be cheaper by up to ₹1.4 lakh and ₹1.45 lakh, respectively. The newly launched Tata Curvv will also benefit, with a price drop of up to ₹65,000.
The move positions Tata Motors competitively in the market while reinforcing its commitment to affordability, value, and customer satisfaction. Industry analysts expect the tax cuts and resulting price reductions to positively impact car sales during the crucial festival months, typically a high point for vehicle purchases in India.
Tata Motors continues to play a leading role in India’s passenger vehicle segment, offering a wide range of internal combustion and electric models designed to meet the evolving needs of Indian consumers.