Reliance Strengthens FMCG Play with Fresh Investments, Brand Expansion
From Beverages to Staples, Reliance Accelerates Its FMCG Expansion with ₹40,000 Cr Investment and Bold Brand Moves
Reliance Industries Ltd (RIL) is rapidly advancing its consumer goods ambitions through its FMCG arm, Reliance Consumer Products Ltd (RCPL), with strategic investments, brand revivals, and a growing presence across India.
RCPL, now a direct subsidiary of RIL, has set a revenue target of ₹1 lakh crore, reflecting its aggressive intent in India’s ₹ 5 trillion FMCG sector. To support this, Reliance Retail will invest ₹40,000 crore over the next three years in integrated food parks across the country, aiming to build robust supply chain infrastructure.
In beverages, Reliance is reviving the iconic Campa Cola brand, committing ₹6,000–₹8,000 crore to scale up distribution. Campa has already expanded into international markets, including the UAE and Sri Lanka. In FY24, Campa Cola alone contributed ₹400 crore to RCPL’s total revenue of ₹3,000 crore, achieved in its first full year of operations.
The company’s staples brand, Independence, is also making inroads beyond Gujarat into North Indian states like Punjab, Uttar Pradesh, Delhi NCR, and Bihar. It offers daily essentials, such as pulses, grains, and edible oils, marketed as high-quality yet affordable options.
RCPL is actively collaborating with kirana stores and manufacturers to strengthen its distribution footprint across both physical and digital channels.
These developments come alongside Reliance’s broader push into AI, telecom, and digital media. Still, its focus on consumer brands marks a strategic bet to build everyday relevance with millions of Indian households.