Amazon has surpassed $20 billion in e-commerce exports from India, achieving its 2025 goal ahead of schedule, the company announced.
Since the launch of its Amazon Global Selling program in 2015, the platform has empowered over 200,000 Indian entrepreneurs to sell more than 750 million “Made in India” products to customers across the globe.
The program, which now spans more than 18 international marketplaces, has seen seller participation rise 33 percent in the past year alone, with vendors from 28 states, seven union territories, and over 200 cities joining the global trade revolution.
The initiative reflects the growing role of Indian small and medium enterprises (SMEs) in international e-commerce.
Cities such as Karur in Tamil Nadu and Junagadh in Gujarat have emerged as standout performers, reporting exports of $147 million and $60 million respectively in 2024.
Other towns including Erode, Anand, Haridwar, and Panipat also recorded multi-million-dollar export figures, highlighting how regional artisans and manufacturers are increasingly accessing global markets.
Srinidhi Kalvapudi, Head of Amazon Global Selling India, emphasized that the milestone underscores the potential of India’s traditional strengths in categories such as health and personal care, beauty, toys, home apparel, and furniture.
Scaling Indian Entrepreneurship Globally
The Amazon Global Selling program has enabled Indian sellers to establish global brands while simplifying the complexities of cross-border trade.
Through technological tools, logistics solutions, and compliance support, Amazon has created an ecosystem that helps entrepreneurs manage payments, shipping, and regulatory requirements seamlessly.
Companies such as HomeMonde, a maker of sustainable jute rugs, have leveraged the program to expand internationally.
Sarvesh Agarwal, the company’s founder, said Amazon’s platform has allowed them to connect with eco-conscious buyers and manage logistics efficiently, bringing authentic Indian craftsmanship to homes worldwide.
Building on this momentum, Amazon has set its sights on $80 billion in cumulative exports from India by 2030.
The company plans to continue innovating in technology, developing capacity-building programs, and forming ecosystem partnerships to make global selling more accessible for Indian businesses.
This aligns with broader government ambitions to increase India’s overall e-commerce export footprint to $200–300 billion by 2030.
Driving Global Demand from Tier 2 and Tier 3 Cities
The program’s success is not limited to metropolitan hubs. Entrepreneurs from smaller cities and towns are driving significant growth, reflecting the democratization of digital commerce in India.
Products from a wide range of Indian cities, including Delhi, Mumbai, Jaipur, Bengaluru, and Varanasi, are now reaching customers in more than 200 countries.
The program has also seen rising demand in major international markets such as the United States, United Kingdom, Germany, Canada, UAE, France, Italy, Spain, and Saudi Arabia.
As Amazon continues to expand its Global Selling program, it highlights how technology and strategic support can transform regional businesses into global players.
The success of India’s e-commerce exports underscores the country’s growing importance in global trade and demonstrates the potential for digital platforms to scale entrepreneurial growth from small towns to international markets.
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