ITC Hotels has announced plans to acquire The Zuri Kumarakom, Kerala Resort & Spa for ₹205 crore, marking a major step in expanding its luxury hospitality business. The acquisition will give the company ownership of one of Kerala’s well-known premium resorts and strengthen its presence in one of the country’s most popular leisure destinations.
Located in Kumarakom on the banks of Vembanad Lake, the resort is known for its scenic backwater setting and attracts both domestic and international visitors. Spread across nearly 18 acres, the property includes rooms, villas, wellness facilities and recreational spaces designed for luxury travellers.
The acquisition is significant as it will become ITC Hotels’ first owned resort property in Kerala. The company plans to integrate the resort into its hospitality network and further improve guest experiences through its services and offerings.
ITC Hotels said the move is part of its long-term growth strategy, with a stronger focus on expanding in key tourism destinations across India. Kerala remains an important market due to its popularity among travellers seeking nature, wellness and backwater tourism experiences.
The announcement also came alongside the company’s latest financial results, where ITC Hotels reported a rise in quarterly profit. The hospitality company has been steadily expanding its footprint and aims to significantly increase the number of hotels and rooms under its portfolio over the coming years.
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