French gaming giant Ubisoft is making major changes to its operations to boost creativity and focus on quality. The company will now operate through five “Creative Houses,” each responsible for its own games, finances, and publishing decisions.
One division, Vantage Studios, backed by a €1.16 billion investment from Tencent, will manage big franchises like Assassin’s Creed, Far Cry, and Rainbow Six. The other four will focus on competitive shooters, live-service games, story-driven adventures, and family-friendly titles.
As part of the overhaul, Ubisoft is cancelling six games, including the highly anticipated Prince of Persia: The Sands of Time remake, and delaying at least seven others. Some projects will now launch later than originally planned.
The restructuring also affects several studios worldwide, including locations in Halifax and Stockholm, as the company adjusts its workforce and reduces costs. Employees will also return to a five-day in-office workweek.
Financially, Ubisoft expects around €1.5 billion in net bookings for 2026 but a €1 billion operating loss due to cancellations and delays. The company has already cut €100 million in costs and aims for an additional €200 million in savings over the next two years, with potential asset sales.
Ubisoft’s leadership says the changes will strengthen creativity, improve game quality, and ensure long-term sustainability while keeping players engaged with a more focused portfolio.
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