Samsung has announced that it will hold a special event called ‘The First Look’ on January 4, 2026, just before the CES 2026 technology expo begins in Las Vegas. The event will highlight the company’s upcoming plans for the year and introduce fresh innovations across its product lines.
The programme will focus on Samsung’s Device eXperience (DX) division, which covers TVs, home appliances, and mobile devices. Senior leaders, including TM Roh and other top executives, are expected to share the company’s roadmap for 2026. A key theme of the event will be AI-driven features designed to create smarter and more personalised user experiences across Samsung products.
While Samsung has not revealed specific launches in the teaser, industry watchers believe the company may finally showcase the Galaxy Z TriFold, a foldable phone recently introduced in South Korea. The global rollout details, pricing and availability might be announced at this event. The company may also preview next-generation TVs and home appliances with enhanced AI integration.
By hosting The First Look ahead of CES, Samsung aims to set the tone for its technology direction in 2026 and offer an early glimpse into the major devices and AI features consumers can expect in the coming year.