The Madras High Court has upheld Hyderabad-based Ravi Foods’ trademark for “Big Bite”, rejecting appeals by US retailer 7‑Eleven.
The dispute, lasting over a decade, involved Class 30 food products, including chocolates and snacks. Ravi Foods has used the brand in India since 2004, building strong goodwill and consumer recognition. 7‑Eleven argued its international use since 1988 gave it rights, but the court ruled global reputation alone doesn’t secure Indian trademark rights without actual local presence or sales.
The judgment reinforces that trademark protection in India is based on use and recognition within the country, not just international status.