Shaadi.com, one of India’s oldest and most trusted online matrimonial platforms, is exploring a potential IPO. The move highlights the growing trend of established digital brands entering the stock market to fund growth and innovation.
The company, founded by Anupam Mittal, also widely known as a judge on Shark Tank India, has reportedly begun preliminary discussions with investment bankers to evaluate the possibility of going public. While the talks are still at an early stage, they signal Shaadi.com’s ambition to raise capital to expand operations, strengthen its market position, and invest in technology and customer engagement. Key details such as timing, valuation, and share allocation are yet to be finalized.
Shaadi.com has been a pioneer in India’s online matchmaking space, connecting millions of individuals over the past two decades. The platform competes with other established players like Matrimony.com, which is already listed, and Jeevansathi.com, part of Info Edge. Going public could not only provide the company with fresh funds but also enhance its visibility and credibility in an increasingly competitive industry.
The move follows Lenskart’s successful public debut, founded by fellow Shark Tank India judge Peyush Bansal, underscoring the growing investor interest in India’s tech-driven consumer businesses. Analysts note that such listings reflect robust demand for companies with strong brand recognition and scalable business models.
Shaadi.com’s potential IPO is seen as a strategic step to capitalize on India’s growing online matchmaking market, which continues to evolve with changing social trends and wider adoption of digital platforms. For investors and market watchers, the company’s public listing could offer an insightful glimpse into the future of India’s digital services sector, particularly in niche markets where technology meets social engagement.
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