Popular YouTuber Dhruv Rathee has forayed into the startup ecosystem with the launch of AI Fiesta, a subscription-based platform designed to consolidate multiple premium AI models into a single interface. The venture aims to address two key challenges in India’s AI adoption—high subscription costs and a fragmented user experience.

In a video announcement, Rathee explained that while tools such as ChatGPT, Gemini, Claude, Grok, and Perplexity have distinct strengths, subscribing to each service separately can cost users $20–$30 per month per model. “This makes advanced AI inaccessible to most users in India, who are often left with limited free versions,” he said.

Unified AI access

AI Fiesta integrates leading models, including ChatGPT-5 Plus, Gemini 2.5 Pro, Claude 4 Sonnet, Grok 4, and Perplexity Sonar Pro, into a single chat window. The platform enables users to compare model responses side by side, follow up selectively with individual models, and leverage advanced features such as prompt optimisation, project-based prompts, image generation, and audio transcription.

The subscription is priced at ₹999 per month, with an annual billing option at ₹833 per month. Unlike most international AI platforms, AI Fiesta also accepts UPI payments, lowering entry barriers for Indian users.

Future roadmap

Rathee has co-founded the startup with a Y Combinator alumnus. The roadmap includes regional language support, the addition of more AI models, and the launch of an iOS app. Subscribers will also receive a complimentary “Ultimate Prompt Book” with 3,000+ ready-to-use prompts across 25 categories, along with access to a learning community and webinars.

Positioned at the intersection of affordability and accessibility, AI Fiesta seeks to democratise premium AI usage in India by offering a unified and cost-effective platform.