OpenAI has launched ChatGPT Go, an India-exclusive subscription plan priced at ₹399 per month, making advanced AI tools more accessible to the country’s vast internet user base. The plan, announced on Tuesday, marks OpenAI’s most affordable paid offering to date and underscores India’s growing significance as the company’s second-largest and fastest-growing market.

The ChatGPT Go plan provides users with up to 10 times more messages and image generations compared to the free version. It also promises faster response times, priority access during peak usage, and extended access to OpenAI’s flagship model GPT-5. Subscribers gain access to advanced features such as image generation, file uploads, longer memory for personalized conversations, and data analysis tools like Python. The plan also supports project management, task organization, and the use of custom GPTs, making it attractive for professionals, students, and small businesses seeking greater productivity through AI.

Currently, OpenAI’s higher-priced offerings in India include ChatGPT Plus at ₹1,999 per month and the enterprise-focused ChatGPT Pro at ₹19,900 per month. By introducing a low-cost subscription tier, the company aims to cater to India’s price-sensitive digital economy, where affordable technology often drives adoption at scale.

The move reflects a broader trend among global tech companies tailoring subscription models for India, home to nearly a billion internet users. India has already emerged as a testbed for affordable plans by companies such as Netflix, YouTube, and Spotify, which have introduced low-cost tiers to capture the country’s digital consumer base.

Kevin Weil, Chief Product Officer at OpenAI, had said in an interview with CNBC-TV18 that India is now the company’s fastest-growing market, with active users tripling over the past year. He highlighted that the launch of ChatGPT Go is intended to bring more people into the ecosystem who may have found existing plans cost-prohibitive.

Earlier this year, OpenAI CEO Sam Altman met with India’s IT Minister Ashwini Vaishnaw to discuss opportunities to build a “low-cost AI ecosystem” in the country. Altman has previously said that India could soon surpass the United States as OpenAI’s largest user base, given its rapidly expanding digital economy and rising demand for AI-powered solutions in education, small businesses, and government services.

Analysts say the move could further accelerate AI adoption in India, especially among students, freelancers, startups, and small enterprises. By offering powerful tools at a lower entry point, OpenAI is positioning itself against emerging competition from Google’s Gemini, Anthropic’s Claude, and local AI startups that are also racing to capture India’s fast-growing market.

The launch comes at a time when AI usage in India is surging across industries, from healthcare and education to retail and finance. With ChatGPT Go, OpenAI aims to democratize access to cutting-edge AI while building a stronger foundation for future enterprise adoption in the country.