Google will launch its new Pixel 10 series on August 20 at the “Made by Google” event in New York. This launch is expected to play a crucial role in strengthening the company’s hardware division and deepening its presence in the premium smartphone segment.

Growing Stakes in the Premium Market

While the overall global smartphone sales remain slow, the demand for high-end models is growing with the assurance of good profit. Priced at around ₹75,000–₹80,000, the Pixel 10 is expected to take on Apple’s iPhone 16 and Samsung’s Galaxy S25 in India. Analysts say Google’s challenge lies in converting its software and AI edge into stronger sales.

A Lineup Built on Refinement

The Pixel 10 family is likely to include Pixel 10, 10 XL, 10 Pro, 10 Pro XL, and the foldable 10 Pro Fold. Google appears to be adhering to its familiar design philosophy while making incremental refinements. Leaks point to a slimmer horizontal camera bar, a titanium frame, and a matte glass back. New colours such as Emerald Green will give buyers more choice. 

Camera Leadership Still Central

The Pixel brand is synonymous with advanced cameras, and Google aims to reinforce that reputation. The Pixel 10 may feature a 50MP primary sensor and a 48MP ultra-wide lens, alongside enhanced computational photography tools. New features such as Astrophotography 2.0 and improved low-light shooting could help the device stand out against rivals.

Tipped to Support Qi2 Charging and Battery

Google may add Qi2 magnetic wireless charging to the Pixel 10 lineup under its new “Pixelsnap” brand. The device could pack a 4,800mAh battery with 45W fast charging support, alongside wireless and reverse wireless charging. Reports of thicker Pixel 10 models suggest room for magnets, fueling speculation that Google will finally adopt Qi2.

Enhancing Performance with AI

Performance will be driven by the Tensor G5 chipset, produced on TSMC’s 3nm process. The processor is expected to bring faster performance and higher energy efficiency. The Pixel 10 will ship with Android 15, featuring exclusive AI-powered functions, underlining Google’s strategy to make artificial intelligence its unique selling point in a crowded market.

Dust-Resistance Pro Fold model

The upcoming Pixel 10 Pro Fold is expected to be the first foldable phone with an IP68 rating, offering complete protection against dust and particles. No foldable has achieved this standard so far, highlighting Google’s engineering push to safeguard delicate folding mechanisms.

Strategic Role for Alphabet

Hardware still contributes only a fraction of Alphabet’s revenue compared with advertising, but the Pixel line is strategically important. It helps lock users into Google’s services, showcases its AI ambitions, and strengthens its position in the premium device market. In India, the Pixel 10 will be sold through Flipkart and select retail partners.

Ultimately, the Pixel 10’s success will depend on how well Google balances pricing and execution, determining whether it emerges as a serious contender in the premium market or remains confined to a loyal niche of enthusiasts.