Mumbai: Early growth-stage investor Atomic Capital has announced the final close of its maiden venture capital fund at ₹400 crore. The fund will back Indian startups focused on consumer-driven sectors, with a clear emphasis on sustainable and capital-efficient growth.

Targeting high-potential, homegrown brands across consumer, consumer-tech, and consumer-enabler segments, the fund will look to invest in categories such as food and beverages, nutraceuticals, personal care and beauty, jewellery, pet care, electronics accessories, and home furnishings.

“We're looking to partner with startups that have found product–market fit and are now gearing up for the next stage of growth,” said the company in a statement. The fund plans to write initial cheques of ₹10–30 crore, building a portfolio of 10–12 companies. A portion of the corpus is earmarked for follow-on rounds.

Atomic Capital reached its first close at ₹155 crore in early 2024 and has already invested close to ₹50 crore in four startups: beauty brand ConsciousChemist, dairy and food startup Doodhvale Farms, beverage maker Rio Beverages, and fashion label Anny.

Founder and Managing Partner Apoorv Gautam emphasized that Atomic Capital’s value goes beyond money: “Our commitment lies in supporting entrepreneurs with strategic guidance and deep involvement. We're backing businesses that are capital-efficient and poised to scale in large, growing markets.”

He added, “Strong founder relationships, visible revenue momentum, and financial discipline are non-negotiables for us. We're in it to help build brands that not only endure but also create meaningful impact.”

Over the next three years, Atomic Capital aims to fully deploy the fund’s capital while maintaining reserves for follow-ons, aligned with its eight-year investment horizon. “We’re currently evaluating over 20 startups and have already issued a term sheet for our next investment,” the firm added.