Reddit is testing a new AI-powered search feature designed to make it easier for users to discover products discussed in its community threads. For a limited group of users in the U.S., searching for items like “best headphones” or gift ideas may now show interactive product carousels directly in the search results.
These carousels highlight product images, prices, and links to buy, based on recommendations and discussions from Reddit posts and comments. The feature aims to help users explore products mentioned by the community without leaving the platform.
The company says the AI tool offers quick insights on popular products, surfacing items that are frequently recommended in relevant threads. Reddit will monitor user interactions closely and refine the feature before considering a wider rollout.
This initiative aligns with Reddit’s broader push into e-commerce, building on efforts like its Dynamic Product Ads, which provide personalized product suggestions based on user interests.
Reddit’s CEO, Steve Huffman, has noted that search activity on the platform has grown significantly, highlighting the potential for search-based features to engage users while also creating new revenue opportunities.
By combining its community-driven content with shopping tools, Reddit is exploring a subtle shift toward commerce while maintaining the platform’s discussion-focused identity. The test reflects a wider trend where social platforms are experimenting with AI-powered tools to enhance user discovery and engagement.
This AI search feature represents a measured approach to integrating commerce on Reddit, keeping the emphasis on community recommendations while offering users a more convenient way to find products that matter to them.
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