Disney and OpenAI have signed a major three-year agreement that will allow fans to create short AI-generated videos featuring more than 200 characters from Disney, Marvel, Pixar and Star Wars using OpenAI’s video model, Sora.
Disney will invest $1 billion in OpenAI and also use its technology to develop new products and improve Disney+ services. The partnership includes strict safeguards: no real actor voices or likenesses will be used.
Some user-created clips may be showcased on Disney+. The feature will launch in early 2026, marking one of the biggest collaborations between Hollywood and generative AI.