Apple is sharply scaling back production of its iPhone Air, following sluggish global demand for the ultra-thin smartphone. Industry reports suggest output will fall to less than 10% of initial targets, levels typically associated with discontinued models.
Launched in September 2025 as Apple’s slimmest iPhone at 5.6mm, the iPhone Air featured a 48MP rear camera, 6.5-inch OLED display, and 3149mAh battery.
However, analysts say its single-lens camera, shorter battery life, and premium pricing failed to resonate with buyers outside China. Surveys report “virtually no demand” for the model, with consumers showing minimal interest in foldable or thin-design phones.
By contrast, Apple’s iPhone 17 range, especially the base and Pro versions, continues to enjoy strong global sales. The company is now redirecting production resources toward these variants, maintaining overall iPhone 17 output at an estimated 85–95 million units in 2025.
Analysts view the iPhone Air’s underperformance as evidence that Apple’s standard and Pro models already meet high-end user expectations, leaving little appetite for a thinner handset that sacrifices features. The production cut underscores Apple’s pragmatic response to shifting market trends.
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