Apple has made a significant breakthrough in the Indian smartphone market, entering the top five brands for the first time with a remarkable 35% increase in sales during the first half of 2025. The surge was driven by strong demand for the iPhone 17 Pro and Pro Max models, highlighting a growing consumer shift towards premium devices in the country.
This milestone comes amid steady overall growth in India’s smartphone market, which expanded by 2% year-on-year in H1 2025. The growth is fueled by rising 5G adoption, a broadening digital ecosystem, and evolving consumer preferences across both premium and budget segments.
While price-sensitive Android brands continue to dominate the market, Apple’s entry signals a marked shift towards premiumization within India’s smartphone ecosystem. The company’s market share in the super-premium segment expanded by a striking 82% year-over-year, reflecting growing consumer willingness to invest in flagship devices.
Market analysts attribute the overall market growth to strategic product launches offering advanced features and competitive pricing, alongside India’s expanding digital infrastructure and increasing smartphone penetration.
The Indian smartphone market is poised for sustained growth through the remainder of 2025, underpinned by continuous technological innovation and evolving consumer demand, positioning India as a critical battleground for global smartphone manufacturers.
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