Amagi Media Labs, a Bengaluru-based cloud software and media technology company, will open its initial public offering (IPO) for public subscription on January 13, 2026. The issue will close on January 16, with anchor investor bidding scheduled a day earlier on January 12.
The IPO is a book-built issue worth about ₹1,788 crore, consisting of a fresh issue of shares worth ₹816 crore and an Offer for Sale (OFS) of ₹972 crore by existing shareholders, including Accel, Norwest Venture Partners and PI Opportunities Fund. At the upper end of the price band, the company is valued at over ₹7,800 crore.
Amagi has fixed the price band at ₹343 to ₹361 per share. Retail investors can apply for a minimum lot of 41 shares, requiring an investment of around ₹14,800 at the cut-off price. The allotment of shares is expected on January 19, while the company is likely to list on the NSE and BSE on January 21.
Founded in 2008, Amagi Media Labs operates as a software-as-a-service (SaaS) company, offering cloud-based solutions that help media companies and content owners manage, distribute and monetise video content. Its platforms are widely used in the fast-growing connected TV (CTV) and digital advertising space, enabling targeted ad placements across smart TVs, mobile devices and streaming apps.
The company plans to use proceeds from the fresh issue to strengthen its technology and cloud infrastructure, pursue strategic acquisitions, and meet general corporate needs.
The IPO allocation structure reserves 75 per cent for qualified institutional buyers, 15 per cent for non-institutional investors, and 10 per cent for retail investors. Early market indicators suggest healthy interest ahead of the issue, reflecting investor appetite for technology-driven and digital media-focused businesses entering the public markets.
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