Meta Platforms, the parent company of Instagram, Facebook, and WhatsApp, is preparing to test premium subscription plans across its flagship apps. The company says the move will allow users to access extra tools and AI-powered features, while keeping the core services free for everyone.
The plan is part of Meta’s broader effort to diversify revenue beyond advertising. Rather than a single universal package, each app will likely offer distinct premium bundles designed around how users interact with the platform. Meta hasn’t shared details on pricing, timing, or the markets where the tests will begin.
On Instagram, early reports suggest that premium subscribers could see features such as advanced audience insights, private Story viewing, and unlimited follower lists. These tools aim to help users and creators manage content and engagement more effectively. Meta also plans to integrate AI-based creative tools, letting subscribers generate content, create videos, and manage interactions more efficiently. Some of these AI features, currently free, may move to a freemium model, where basic access remains free but advanced options require a subscription.
Details for Facebook and WhatsApp remain limited. Meta says premium offerings for these apps may focus on productivity, messaging, and enhanced content creation. For WhatsApp, this could appeal to professional users and community managers, though specific tools are not yet confirmed.
These new subscription plans are separate from Meta Verified, the company’s existing paid service for identity verification, account protection, and support for creators. Meta will leverage lessons from Meta Verified to shape its broader premium strategy.
Industry experts note that while other platforms, like Snapchat and X, have found success with paid subscriptions, Meta faces the challenge of convincing billions of users, long accustomed to free access, that premium features are worth paying for. The company plans to monitor user feedback closely, adjusting offerings as needed before a potential full rollout.