Reliance Consumer Products is getting ready to enter India’s bottled water market with a fresh, value-forward brand called Campa Sure. The idea is to support the local dealers. Instead of buying out bottling companies, Reliance plans to team up with regional partners to ramp up production and bring the brand closer to consumers across Northern India.
Campa Sure is just a few weeks away from the launch. It will be offered at pocket-friendly prices that make safe, clean drinking water more accessible. The company will sell 250 ml bottles at ₹5, 1-litre bottles at ₹15, and 2-litre bottles at ₹25, which is about 20 to 30% cheaper than popular brands like Bisleri and Aquafina.
This is a thoughtful strategy of Reliance’s bigger plan in order to shake up everyday consumer categories with smart partnerships and affordable products. The bottled water market in India has a huge market, valued at around ₹30,000 crore, but it’s also fragmented, with many small players serving local markets.
By working with regional bottlers rather than acquiring them, Reliance hopes to keep up quality standards and also curb the common issue of fake bottled water thriving in the market.
With Campa Sure, Reliance wants to offer consumers a trustworthy and budget-friendly option, bringing more choice and competition to a vital segment that touches millions of lives every day.